Enhancing Coalition Strategies

Social Marketing

Facilitating issues undertaken by a coalition often requires borrowing from the tools of business. If you want a certain audience to get immunized, quit smoking, or maintain a healthy weight, you need to understand the principles behind marketing. We can help you analyze your audience and determine how the 4 P's (product, place, promotion and price) can be used to support the behavior change you are targeting.

Promotion Strategies

Perhaps you've done your marketing homework and you want some help designing promotional strategies. For example, you may need to promote your coalition's name and mission to encourage new member involvement; or you are planning an event that you want to convince a certain audience to attend. We can help you determine strategies to build image, audience or sales. We can also help you implement these strategies.

Media Relations

Building good media relations is important for your reputation as an important news source and as a means to get the word out about your partnership, special events or specific products. Much competition for attention exists in the media marketplace. Let our experts help you become an invaluable media resource to help your message stand out among the crowd of competitors.

Media and Legislative Advocacy

Sometimes changing behaviors for the good of individuals and the communities in which they live requires a strong message and strategy for action. If your ultimate goal is to change policies to support positive behaviors, you need both a strategic and targeted media and legislative advocacy plan. Our team of media and policy experts can help you plan, develop and implement your advocacy plan for a successful outcome.